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Getting the Word Out – The Write Stuff

Presented by:

H. James Hulton III – Consultant/Writer

The Write Stuff

Communications Professional

CONTENTS

     • Challenges

     • Opportunities

     • Communications/Marketing Strategy

     • 90 Day Action Plan

     • Why Jim Hulton

     • Attributes

     • Experience

     • Leadership

     • Management


Challenges

     • Communicating the Right Message

     • Brand Recognition/Image

     • Quickly Identifying New Opportunities and Strategies

     • Servicing a Broad Range of Markets

     • Competition

     • Business Development and Marketing Cycle

     • Solving Communications Problems


Opportunities

     • Consumers and Businesses are looking for reliability and stability from those with whom they do business

     • They are looking for added value opportunities creating a new demand for products and services

     • They are looking for more information to understand why they are doing business with their chosen firms

     • They need to make quality decisions

    • Communicating the right message to provide positive images and perceptions is essential


Strategy

     • Strategic Business Plan

     • Requirements Gathering – Information

     • Viability Review

     • Program/Services Development

     • Communications Plans

     • Customer/Client Satisfaction Data

     • Market Analytics


30-60-90 Day Action Plan

Understanding the Task(s):

     • Review of existing communications/marketing procedures

     • Review of requested future programs and plans

     • Identify opportunities to enhance future communications plans and programs

     • Meet with department staff and other company officials to build relationships and partnerships, eliminating any risk of change

     • Draft updated communications plan to make necessary adjustments to fit current circumstances, or anticipated future circumstances


Why Jim Hulton

     • Attributes

     • Positive Attitude

     • Seasoned Experience/Willingness to Contribute

     • Leadership

     • Management

     • Enthusiasm


Attributes

     • Manages multiple programs and projects efficiently

     • Creative/idea person

     • Transitions quickly

     • Sees the vision and process simultaneously

     • Establishes priorities and delivers on them

     • Organized

     • Builds consensus and communicates effectively

     • Persistence


Positive Attitude

     • Builds positive consistently

     • Helps to motivate others the same way

     • Persistent and perseverant to sustain positive

     • Seeks out others with positive attitude

     • Enthusiastic and energetic to remain positive


Seasoned Experience

     1) Over 20 years as leader in communications, public/media relations, marketing roles

     2) Diverse program management experience with successful track record in improving programs over the long/short run

     3) Communications industry knowledge:

          a) The Written Word – News Releases, Web Content, Newsletters,

           Articles, Market Research, Grants, Proposals, Technical Writing,

           Scripts, Copy Writing, Social Media, Reports, Feature Stories

     4) Communications Management Experience

    5) Program, project, budget, and strategic planning, media relations

     6) Versatile, flexible, dependable


Leadership

     • Cross functional team leadership/coordination

     • Liaison for internal and external communications implementations

     • Strategic communications planning

     • Supervision and leadership development


Management

     • Relationship Management

     • For profit and non-profit experience

     • Budget and P&L responsibility

     • Customer service oriented

     • Experience in teaching classes in effective human relations and business management