Be More Compelling!
It takes practice to capture existing information and ideas in new and more compelling ways. You may not achieve it with your first draft. When writing your own copy, make sure you're not getting blinded to other angles or perspectives. It can be easy to fall in line with what was written somewhere else before, but you want to stay open-minded about ways of approaching new information. That way, you can keep it fresh and relevant, instead of ending up with a stale rehash of what was said before.